Tweeting an event

19 Nov

How to successfully live Tweet an event

Recently for COMM 3334, we had an assignment to Tweet an out of class Twitter event. The event had to be something that was campus or nation-widely based. I decided on Tweeting about Thursday Night Football, a nationwide event broadcasted on the NFL Network. The matchup this week was the Miami Dolphins vs. the Buffalo Bills. I am a Bills fan, with them being my favorite team next to my hometown Cincinnati Bengals. I am also a very big football fan, so I felt this event would have me engaged and excited to participate. I was right.

I went to Buffalo Wild Wings on Lane Avenue to live Tweet the event. I went with a good friend, Ameya. Going into the Tweeting event, I researched several handles and hashtags to use to maximize my reach with my Tweets. I decided that using the official Buffalo Wild Wings account would be necessary, which was @BWWings. I also utilized Ameya’s personal account, due to the fact that I was in attendance with him. I am unsure if he would be comfortable with me posting his Twitter handle here, but I included him on several of my Tweets.

The hashtag I utilized was #TNF. TNF stands for Thursday Night Football. It is a very widely used tag. Upon getting to Buffalo Wild Wings, Ameya and I were seated at a table right across from the game, which was very convenient. I recently broke my smartphone, and unfortunately was unable to Tweet from my personal phone. Luckily Ameya was kind enough to let me borrow his iPhone, so I could Tweet as the events unfolded live. I found that in the setting of a restaurant, it is very socially acceptable to Tweet as big plays or updates occur. After two special teams touchdowns, I noticed several people typing on their phones to update their Facebook and Twitter accounts with their opinion and input.

The game was very exciting, and the Bills ended up winning 19-14. Throughout the course of the night, I ended up composing 5 original Tweets, reflecting updates in the game, and other information I found relevant. I included a link in one of my Tweets, which linked to an article that I felt was relevant to include. You can read that article here. We stayed for the majority of the game, but left with some time left in the fourth quarter.

Overall, I feel the assignment was cool and not too difficult. This was the third Tweetchat I have done, so I really feel like I have a good understanding of what to include in my Tweets to get replies and Retweets. I like that we were able to pick our event we could Tweet about, as that made it much more fun and applicable. I didn’t feel like I was doing an assignment, I felt like I was truly Tweeting for fun, which made this assignment very enjoyable for me. I feel after working with Twitter for the majority of this semester, I know understand how to fully utilize a Twitter account to market ideas or products, and connect with other likeminded individuals.


Social media and marketing.

15 Nov

How utilizing social media can help student organizations

Sometimes I forget how powerful the internet can be, and how much reach you have when using the internet as a medium to market something. Recently, my fraternity has promoted a clothes drive to benefit Superstorm Sandy victims, and the results have been surprising.

I was delegated with the task of creating a Facebook event. I was used to creating them for the typical party, or “hey I just lost my phone and need contacts” type of deal, but this one was my first serious one I had to create. The task was daunting. I had to scan the description for every little typo or APA error, as it would look non-professional and sloppy if one was included. I then had to invite guests.

When inviting guests to a Facebook event, you should utilize your social groups, your friends social groups, their friends friends social groups, and so on. I began the event as a host, and invited roughly 150 people. After encouraging the people I invited to invite their friends, the number grew to around 600. After our official student organization Facebook posted the event, the number grew to around 1450 people. I found that when creating an event that you want people to attend, regardless if they are your friend or not, you should make the event public. Making the event public means that anyone can invite anyone, and for this style of event is exactly what you want. This opens up your market to the maximum number of people, and allows others to RSVP without requiring them to be your friend first. Before I created the event, I found a very helpful resource guide, located here. This explains how to fully utilize a Facebook event, and receive the best turnout possible.

Another very helpful hint I discovered when making your Facebook event, is to utilize other forms of social media. For example, some people will not have a Facebook, some people will only use Twitter, and vice-versa. Therefore, you should not promote your event strictly through one medium of communication. I found that after tweeting about my event, and posting it to our organization’s website, numbers dramatically increased. As of 11/17/12, our total number of people attending is 543. The total number of invites stands at roughly 2200 people.

The true measure of how effective this marketing will be will come in the next few days, when the clothes drive is actually underway. I can only assume that having this Facebook event not only created awareness, but allowed us to reach the greatest amount of people possible. A great thing about using a Facbeook event, is that it is totally free of charge. We were able to reach thousands of people with our message, and not spend a single dime. To me that is not only exciting, but essential in this rough economic time.

How Facebook can get you arrested.

1 Nov

How using social media can lead to a prison sentence

In this new age of technological advances, you hear of people misusing social media all the time. Maybe some celebrity or athlete Tweeted something offensive (think Olympian’s this summer), or someone taking an internet argument and turning it into a real-life fight. I believe many people do not realize that when they post something to the internet, it can be seen by anybody. Most social networking sites such as Facebook and Twitter allow you to have some privacy control, such as controlling who can see your photos, your status updates, and your biography for example. I feel many people do not take advantage or know about this.

Facebook is a tool to re-connect with old classmates and peers, to share meaningful updates in your life, and to network with people across the world. I think that many people forget this when using Facebook. Some recent news stories have really made me question if people are really that ignorant to the internet, or perhaps do not fully understand their actions can be traced via an IP address.

Andre Curry, a Chicago man who bound his 22 month old daughter with tape, and then posted the photo to Facebook is a great example of how not to use social networking sites. What he did was not only disgusting and negligent, but it was incredibly stupid to post to the internet. Did he not think that was a bad idea? Did he really assume that behavior like that is ok? Not only to commit, but to commit and show the entire world via Facebook? Mr.Curry has claimed the entire incident was just a joke that was taken out of context, but he surely wouldn’t be where he is at today (on trial) if he had not posted the photo to Facebook.

Aiden Lowry, used Facebook to sexually solicit two underage girls aged 12 and 13. He tried to engage the girls via Facebook and Twitter accounts. What these pedophiles/criminals do not realize, is that when they message or post something to Facebook or Twitter, it is permanent. With today’s technology you cannot hide much from the government or police. If you post it, they can find it.

In a way, it is almost like social networking sites work hand in hand with law enforcement. People incriminate themselves on their own merit, and put less work on officials. You would be really surprised at how open people become when they use social networking sites, for example, one of my Facebook friends posted a picture of him smoking marijuana three days ago. I immediately messaged him and told him he should remove the photo. Many others commented and told him as well. I tried to take a screenshot of the comments so I could reference it here, but he removed the photo within 15 minutes of him originally posting it. He attends Penn State and does very well in school, so i’m unsure why he would have thought a picture of him smoking pot would be great to share with his Facebook friends.

The morale of the story is, that if you wouldn’t want your parents to read or see it, do not post it to Facebook or Twitter.

Fear appeals.

29 Oct

Popular 90’s ad helped keep myself and many other children from using drugs

As I sat in class today thinking “What was the most persuasive/best advertisement I had ever seen”, I was stumped. I remember my mother talking about the Wendy’s “Where’s the Beef?” campaign, but that was way before my time. I also never immediately went to eat at Wendy’s after thinking about it. I thought of commercialized advertisements, ones that inspired me to go out and purchase something. Then, it hit me. The most persuasive/best advertisement I had seen wasn’t necessarily one that made me buy something. It didn’t even encourage me to do anything, rather, it kept me from doing something. The best advertisement I have ever seen that was most relevant to me, was the “This Is Your Brain on Drugs” campaign.

This 30 second PSA not only impacted me, but impacted my generation as a whole. Upon seeing this advertisement, I was scared out of my mind. My High School was in a not-so-nice area of Cincinnati, so drugs were a prevalent problem locally. As a matter of fact, the county I grew up in ranks second in all of Ohio as far as drug-trafficking, and drug related crime issues. I remember vividly in the 5th grade, we had an assembly on “Saying No” to drugs. They took the entire student body into the gymnasium, and made us watch this clip. I will never forget how scared I was upon seeing it. The thought of my brain being scrambled like an egg was not appealing to the 11 year old me at all. That advertisement not only impacted me, but impacted my friends as well.

From what I know now, the advertisement was so effective due to a “fear appeal” it triggered in me. I am currently in COMM 2367, and we are currently learning about how advertisements can persuade and impact others. This drug PSA extremely effected me because of two factors. One, I had high involvement and high applicability, due to my environment and seeing drugs first hand. Secondly, it triggered a fear appeal in me. The ad basically implied, that if I didn’t want to scramble my brain like that egg, I was to avoid drugs. And avoid drugs is what I did.

Now that I am in college, this ad seems fairly reckless. Being more educated on drugs and what they do to your brain, I can honestly say that taking drugs won’t scramble your brain like an egg. Drugs are however, a bad decision. That is why I am glad this ad was exposed to me as a young child. It may have been a little over the top and scientifically inaccurate, but it triggered fear in adolescents. This fear led to them choosing to avoid drugs altogether, so I believe the ad was a success. In my opinion this was one of the better executed PSA’s of all time. It conveyed a strong message, and was extremely memorable in people’s minds.

Another relevant article regarding the campaign can be found here:

How musicians use Twitter

22 Oct

Self promotion is the best promotion

As I watched the Emmy’s several weeks ago, I was surprised at how many actors/actresses had Twitter accounts. Out of curiosity, I decided to go through my iTunes library, and randomly click on songs. From there, I would check to see if that artist had a Twitter account. I was surprised at the results from my little game, I clicked on eight different artists, and all eight had Twitter accounts. I believe it is safe to say that in this new technological age, if you expect to “go mainstream” and become a commercial artist, you will need a Twitter account in order to do so. As Twitter becomes more commercialized and known throughout general society, it will become more of a “norm” in the entertainment industry. Even Betty White has a Twitter account at this point.

The artist I chose to mainly focus on however, is a little known rapper from the west-coast. Quincy Michael Hanley, better known as “ScHoolboy Q” was the artist I chose to focus my attention on. He has somewhat of a cult following. Upon following ScHoolboy Q on Twitter, (@ScHoolboyQ) I immediately noticed what you would from the typical rapper. He isn’t different from most hip-hop artists in the fact that his posts’ are generally filled with vulgarity, mentions of drug use, and horrible punctuation/grammar. This is relevant however, because this lets you know that he is the one that manages the account. ScHoolboy Q is different in the fact that he doesn’t have his manager update his Twitter, he does it personally himself (unlike some of the larger hip-hop acts).

What struck me about ScHoolboy Q, was how he interacted with his fan base. He is constantly interacting with his fans, whether it be through Retweets or mentions. Every day he is updating his Twitter account, and every day he is interacting with a fan.

The Tweet that impressed me the most however, was when ScHoolboy Q not only responded to a fan over Twitter, but granted his request for tickets as well.

Well done, Mr.Hanley. I’m sure with this you have gained a lifelong fan. As artists begin to move forward and expand on Twitter, I feel that having the artists themselves manage their accounts is a better PR move than hiring someone. Of course you will have the instances when someone will Tweet something reckless, but instances such as this prove that artists are capable of doing good PR work with managing their own account. The main thing is just educating them on how to interact with people, and how to handle themselves in a professional manner.

I’m not saying ScHoolBoy Q can’t improve his Twitter, but he definitely knows how to interact and engage his fans. He could clean up the punctuation and format of his Tweets, but I highly doubt that ranks high on his list of things to do. For not having any major record or nationwide success, he is doing pretty well for himself. As of 10/21/12, ScHoolBoy Q has 179,234 followers.

How TweetChats connect the world

18 Oct

As you may know, I was part of my first TweetChat two days ago (Tuesday, October 16th). I chose to attend the #pr20chat, a chat focusing on public relations in today’s many new mediums of communication, mainly focusing on social media. I was pleasantly surprised at how well the chat went. You can follow PR20Chat on Twitter by following their handle: @pr2ochat.

For our Comm 3334 assignment, we were requested to attend the whole chat, and amass three original tweets during the session. At first, I thought this was a daunting task. What if no one talked? What if the chat wasn’t very active?

Luckily, upon entering the chat around 8:00, I found the chat to be already underway. Many people took time to introduce themselves, and announce their major, year, and college. I even found some fellow Comm 3334 classmates in the #pr20chat as well. Chaz, Tyler, and I believe a few others attended the chat as well. Things didn’t really get underway until around 8:10 though. What really made the chat get underway was one of the moderators asking a question. I found that when using TweetChat, asking a question is the best way to generate talking amongst the participants. For example, upon the moderator asking that question, people gave an answer. From the answers people gave, more people could elaborate on what they said, and so on and so forth. It also made it more comfortable for everyone else to ask questions.

I was also taken back by how many replies, mentions, and RT’s I received during the #pr20chat. During the course of the chat, I had nine original tweets. One was an introduction, one a question, and the rest being either responses to questions, or elaborating on my answers to a fellow participant (using a mention and their handle).

The most interaction and the best tweet I came up with in my opinion was my question. I asked during the chat “So which social networking site do you guys feel will be the next “big thing”? Pinterest? Instagram? #pr20chat”. This question received 8 replies of people giving their input on the topic. I felt that was really neat and didn’t expect to receive that much feedback.

If I learned anything from this out of class TweetChat, I learned two things. The first being that TweetChat is my generations version of a town hall meeting. TweetChat can connect people not only nationally, but globally as well. Input is instant similar to a town hall meeting, and you don’t even have to leave the comfort of your couch. It is really amazing to think about.

The second and final thing I learned, was that in order to fully appreciate a TweetChat, you need to be involved. Reply to people, don’t be afraid to share ideas, and if you are really feeling bold, ask a question. I found that asking a question is not only the quickest way to get feedback, but also the method to use if you want to get the most amount of feedback.

Using TweetChat

16 Oct

Until a few weeks ago, I had absolutely no idea what a “TweetChat” was. Which I found to be really odd, considering I had a decent twitter presence before enrolling in this class (80 followers, 500+ tweets). When Mary said that we would be doing a TweetChat, and I didn’t know what it was, I became concerned. Would this be hard? Would it be a lot of work? What would I be doing? I knew how to hashtag, I knew what a “handle” was, I also knew to keep it under 14o characters. How did I not know what a TweetChat was?

Upon discovering what a TweetChat entailed, I was surprised and excited. Instead of manually typing the hashtag into the search bar and refreshing, I was able to go to a third party website, and follow the tag automatically. I feel like before Comm 3334, I was uneducated about what I could fully do with Twitter. I think Twitter should do a better job when helping you create a new account, and maybe instead of requiring you to follow 1o people, Twitter could require you to participate in a TweetChat. Now that I know what it is, I can utilize it to follow tags that I am interested in. It saves me time and effort, and updates automatically so I don’t have to, which is super nice.

When Tim Sisson from Cardinal Health came to present to us, I was a little nervous going into the assignment. It was my first experience with using TweetChat, and I felt like I would have trouble multitasking. Tweeting, listening, and interacting with other people on Twitter all at once seemed like a lot to do. I guess I am lucky to be from a generation that is used to multitasking, because I seemed to handle it with ease. At times it was moderately difficult, because I felt I was being a bad listener by not looking at Tim when he was speaking to us. Fortunately, everyone else in the class seemed to tweet the same way I was, so I didn’t feel as bad once it got underway.

For our assignment, we were required to come up with four original tweets. I felt that going into the project, that four was a little much. I was worried that I would be able to get four quality bits of information from his short presentation. Thankfully, Tim did an excellent job and I ended up surprising myself; I finished the chat with seven original tweets, 2 re-tweets, and I was even re-tweeted myself twice. I was pleasantly surprised at the results of the chat. I felt like I did a better job than I expected myself to.

I’m really glad that doing a TweetChat was an assignment in Comm 3334. I feel much more Twitter educated now after the assignment. I feel I could conduct one for a business, or interact in one. I have an out of class chat to do this week, so hopefully this one goes as well as the in class one. I feel prepared, and much more experienced heading into this new assignment.